The award was granted based on feedback from consumers who, in their day-to-day use of the appliances, appreciate their solid workmanship, durability, and reliable performance; key features that contribute to the overall satisfaction with household appliances.
‘We see the
Consumer Quality Leader award as a sign of users’ trust. It is their day-to-day
experiences that show which solutions truly make life easier. Amica
freestanding cookers are designed to be reliable and easy to use – so that
everyone can feel confident in the kitchen. We are delighted that we have been
recognised for precisely these qualities’, says Joanna Lewandowska, Brand
Director at Amica Group.
Trust built over generations
For many
people, freestanding cookers are the first choice for a new home and an
integral part of everyday life. Amica has been a fixture in Polish kitchens for
decades, and the brand’s appliances are often integral to memories of cooking
and baking. It is this long-standing presence and the consistent development of
its offer that have earned the brand the loyalty of its users and a strong
position in consumer rankings.
The study
confirmed that over 62% of respondents associate Amica with freestanding
cookers, placing the manufacturer among the most recognisable household
appliance brands in Poland. The results also point to a significant trend –
consumers more and more often choose reliable and predictable appliances that
support everyday life, rather than those packed with extra features.
Trust in
the brand stems not only from tradition, but also from the consistent
implementation of practical solutions. We also apply the experience gained from
freestanding cookers to other types of appliances. One example is the
ThermoControl system, available in our ovens. This feature maintains a constant
temperature that stabilises the baking process and guarantees consistent
results, no matter what dish you want to prepare. Such features make Amica
appliances ideal for families, those just starting out in the kitchen, and
cooking aficionados alike.
The direction of future development
The title
of Consumer Quality Leader confirms that Amica’s strategy – based on
functionality, reliability and being close to the user – meets the market’s
real expectations. It also serves as an inspiration for further development,
based on appliances that support everyday life and build lasting consumer
trust.