Poland’s largest manufacturer of household appliances focuses on quality and usability, which has helped it increase profits despite the prolonged downturn in the European durable goods market.  The consistent implementation of its long-term value-building strategy, ‘Back to Profitability’, continues to yield tangible results, and Amica is ready to capitalise on the opportunities that the coming periods are to bring.

The Amica Group (WSE: AMC) recorded sales revenue of over PLN 2.4 billion in 2025, which is a positive result (−6% year-on-year), given the complete phasing out of sales on the Russian market, the sale of certain non-core assets, the strengthening of the Polish zloty and, above all, the difficult situation on the European household appliances market. In terms of geographical breakdown, the Polish market accounted for 36% of product and goods sales, the Western region, including Scandinavia, accounted for 49%, and other markets accounted for 15%. It is important to note that Amica maintained its leading position in Poland and increased its market share without resorting to an aggressive pricing strategy, but by focusing on the quality, functionality and usability of products that genuinely meet consumers’ needs. A decline in demand in Germany and France forced Amica to adopt a more selective approach and greater commercial discipline, while the success of restructuring measures in the UK and a sustained improvement in results in that market were evident. Sales also developed positively in the promising markets of Central Asia, particularly in Kazakhstan.

‘The year 2025 demanded vigilance, decisiveness and consistency from us. We were operating in an environment characterised by weakened consumer demand in Europe, intense competitive pressure, and geopolitical uncertainty. The year 2025 was a time for sorting out our priorities, strengthening our foundations and building the Amica Group’s resilience for the future. The consistent implementation of the “Back to Profitability” strategy means focusing on our core business, on the products, brands and markets where we hold a strong position. It also means a readiness to take difficult decisions: optimising costs, restructuring selected areas and making a change to the way we operate in areas that traditional models failed to serve effectively. The result of this consistent approach is a visible improvement in the Group’s profitability and financial stability, even though market conditions remain challenging’, says Robert Stobiński, President of the Amica Group.

The Amica Group’s EBITDA for 2025 rose by 7% year-on-year to PLN 134.4 million, representing an increase in the EBITDA margin of 70 basis points to 5.6%, which exceeded the target set out in the strategy. Despite a fall in revenue, improvements were also seen in operating, gross and net profitability: operating profit consequently rose by 13% year-on-year to PLN 73.7 million, gross profit increased to PLN 41.9 million (+50% year-on-year), and the net profit of PLN 17.5 million represents a 33% increase compared with the previous year. Amica has also optimised, for example, its inventory management, increased its quality and turnover and reduced its value by over PLN 95 million (17%), which has had a positive impact on working capital and cash flow from operating activities.

‘Although we still are incurring fixed costs related to the partially unused production capacity at our factory in Wronki, and our revenue has fallen, we have managed to improve the profitability of our operations and generate higher profits, even in nominal terms. We are in a strong financial position; at the end of December, after paying out over PLN 15 million in dividends and covering our ongoing CAPEX, we had PLN 136 million in cash, and our net debt-to-EBITDA ratio fell to its lowest level in years (0.44), which means not only financial security but also plenty of scope for potential investments, acquisitions and further business expansion’, says Michał Rakowski, Amica Group’s Vice-President for Finance.

In 2025, the heart of the Amica Group – the factory in Wronki, which combines experience, technical expertise and a modern approach to product design – focused on improving production efficiency, further developing its research and development facilities, and on quality, which is strategically crucial. It should be noted that in 2025, further improvements in quality indicators resulted not only in lower service costs but – more importantly – in increased customer confidence in the Amica Group’s brands.

In 2025, Amica introduced new products to the market, including new models of freestanding fridges with increased capacity, premium built-in dishwashers and innovative induction hobs. These quiet, Class A fridges, featuring elegant white inox, silk inox and dark inox fronts, offer useful features (PerfectOpen, Care+Space, Multiflex shelf, CoolBalance and Light Wall lighting) and are specially designed to allow the fridge to be built into a recess (standard fridges require a gap of around 4–5 cm between the appliance and the surrounding furniture). Dishwashers, also in the highest energy efficiency class A, are equipped with the TimeDisplay function, which projects the remaining time until the end of the cycle onto the floor, as well as the SatelliteArm spray arm system and the ability to control the appliance remotely via the Amica Smart app. They also feature advanced touch control panels with 10 programmes (including an automatic programme), MaxiSpace3 cutlery drawers and an automatic door-opening function once the wash cycle has finished. Induction hobs with an integrated cooker hood (DownAir) are a product that can be described as a hob and cooker hood in one (2-in-1) – the perfect solution for saving space in the kitchen. The cooker hood also instantly absorbs odours produced during cooking thanks to its proximity to the source of the odours. DownAir features HoodControl – a smart algorithm that monitors the intensity of cooking on the hob and adjusts the hood’s power accordingly. The induction hob offers the same functionality as traditional hobs, and the built-in hood uses a brushless BLDC motor to ensure quiet work and low energy consumption. That’s not all. The DownAir hob can be fitted into a drawer just 22 cm high, and it can also be installed flush with the top.

Induction hobs with a matt ceramic glass surface have recently been launched. Development work continued until the end of 2025, while production and sales on the Polish market began in January 2026. This new solution combines two key functional and visual features. The matt surface of Amica hobs is four times more scratch-resistant than that of standard ceramic hobs. Furthermore, Amica’s matt induction hobs are three times more impact-resistant; dirt does not stick to the surface, and the matt ceramic glass effectively conceals everyday signs of use, such as smudges and fingerprints.